LRG, also known as Lifted Research Group, is a company designed to "overthrow the masses by our influence" and sells street and skate apparel. LRG was founded in 1999 and has always prided itself on its originality. LRG uses rugged-raw materials and attention to detail. LRG focuses on passionate, independent people who try to pay their rent using what they truly care about. LRG is more than just clothing, it's a way of life.